বৃহস্পতিবার, ১৪ জুন, ২০১২

The Relevance of Small Business Search Engine Optimization to a ...

If you have a small business, it is important that you get connected to people searching for your product so that you establish a relationship that can convert them in to your customers. Your website is a very powerful tool that can connect you to such clients. Small business search engine optimization can help you achieve your set goals. By creating a Google local profile, you will be allowed to post information that can help all those people looking for your products or your business online. Submitting the information about the product to local Google allows you to access a bigger market because most of the searches in the world are done on Google.

You can also increase the chances of having your product or business known by adding an analytics program to your site.

Most of the programs such as Google analytics is a program which available for free and can play important role in helping you track all the activities on your website. For any business, knowing all those people who visit your website is a great thing, since it enables you come up with new strategies of optimizing the site. The good thing about Google analytics is that apart from giving you information about the people who have visited your site, it will also tell you where this people are originating from and how they were able to access your site and perhaps which business took them to your site. All that you need to do is to purchase the program, have it installed and it will do the job for you.

For small business to be effective, it is important that you use relevant titles on your page so that the search engine can easily pick the page when someone is doing the search. Titles with key words of the products of your business or what your business is doing is quite important. The title should not be over 65 characters and should target the key words of your business.

To increase the chances, this requires you to submit some information and articles about your business and products to other search directories such as Yahoo, Yelp, CitySearch, Yellow Pages, live/MSN, Super Searches and True Local. Searching around the net for all the directories related to your business is very vital since it helps you learn what they do and therefore help you get the most important key words you can use for your small business. After getting the most used key words, you can add them to your titles and also use them throughout your site for effective search engine optimization.

Other things you can do is to create Webmaster Tools Account, built a site map, make your HTML valid and add Meta tags.

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