Allow him to reintroduce himself: His name is Jay-Z, and he's now an officially licensed NBA agent.
Ron Berkowitz, a spokesman for Jay's newly formed sports agency Roc Nation Sports, confirmed the news to ESPN.com's Darren Rovell.
It's still unclear exactly when he can start representing players (he'll need to sell his minority stake in the Brooklyn Nets first), but he's already making an impact on the hoops world. Oklahoma City Thunder star and three-time scoring champion?Kevin Durant has reportedly already aligned himself with Roc Nation Sports.
Although his agency is still in its infancy stage, the hip-hop mogul's clientele already features a number of notable names. New York Yankees second baseman Robinson Cano, New York Jets rookie quarterback Geno Smith and Tulsa Shock guard Skylar Diggins have all signed with the firm.
Where Roc Nation Sports goes from here is anyone's guess.?
While Jay-Z's celebrity status doesn't hurt the company, it's also far from the biggest reason that sports icons are flocking to him like his rabid fans. Few understand the importance of branding like the Brooklyn native.
Music propelled him onto the national scene, but that's far from the only egg in his basket now. Roc Nation has its own music division, featuring hit-makers like Rihanna and Shakira among others. His other business ventures have included launching fashion lines, investing in Carol's Daughter beauty products, owning a string of upscale sports bars called the 40/40 Club and once serving as the CEO of Def Jam Recordings.
He's not a businessman, he's a business, man.
And now a certified NBA agent.
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