Promising to help online publishers increase engagement, ensuring that visitors stick around for longer and return more often, Blooie?s chat and analytics platform gets its official push today. In its initial offering, it provides a way for publishers to embed a chat facility onto their site which connects visitors one-to-one based on shared interests, garnered from semantic analysis of the Blooie-powered sites they visit, their Blooie chat logs and, going forward, their wider interest graph. Off the back of this data, the startup is offering to sell publishers additional analytics, giving an insight into what content drives engagement and the interests their visitors share.Source: http://feedproxy.google.com/~r/Techcrunch/~3/lbNKXVQj0-E/
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