Email is dead? ?Nobody is interested in email marketing anymore. Social media is the new king
Well not quite, in fact these questions and statements could not be further from the truth. ?For sure Social media is making massive waves across the marketing world. ?To underestimate the power of email marketing would at best be foolish.
Email marketing continues to be a powerful and effective marketing medium if done correctly. ?The key to success of any marketing campaign is building a list of email addresses of people who actually have an interest in what you say and do. ?Simply buying a list of emails from a data provider is not a that will prove fruitful in the longer term.
List building is hard work and this is part of the reason why so many small business owners dismiss email marketing as a viable and effective way of generating leads and sales. ?Like everything, the things worth doing in business never, ever come easy and it is important that you set some time each week to focus on building and growing your list.
So, why is growing an email list valuable to your business?
- It provides you with a way of reaching out to your customers/prospects
- It gives you an opportunity to promote your products and services
- It provides a platform to reward your most loyal customers
- You can educate and inform your customers and prospects with valuable content
- Your customers can share your information with other potential clients
These 4 things are just the tip of the iceberg when it comes to building and growing a profitable email list, but I think they are vitally important and will add a tremendous amount of value to not only your business but also your clients and prospects.
Don?t I need thousands on my list?
A very common question. ?If you follow some of the bigger internet marketers then you would think that you need an email list of thousands, however in reality this is not the case. ?Quality is far more important than quantity when it comes to having a valuable email list. ?It is my belief that if you have a small list of subscribers that are genuinely interested in what you have to say and do, that is far more profitable and productive than having a list of thousands of people many of which have no real interest in your offering. ?Build slowly and with quality in mind rather than quickly with low quality.
We live in times where the technology solutions we need to build are businesses are ever cheaper and easier to use. ?Now is the time to use this to your business advantage and build a valuable and profitable email list.
Simon Bunker is the owner of Technology Consulting firm Samba Consulting http://www.sambaconsulting.com. Samba Consulting provide technology consulting services specifically tailored to the small business owner. The services offered by Samba Consulting include Blogging, Social Media, Affiliate Marketing and all things online. If you are a small business owner or new to running a business and need some impartial advice on the best technology to use in your business please do visit the Samba Consulting website
Author: Simon Bunker
Article Source: EzineArticles.com
Programmable Multi-cooker
Hurricane Katrina Hurricane Isaac Path Isaac Hurricane earthquake san diego Hurricane Isaac Sam Claflin Tony Farmer
কোন মন্তব্য নেই:
একটি মন্তব্য পোস্ট করুন